- a) How do you deal with fear that before ...
There is good news that banks are changing their engagement strategy with Millenials. They are moving away from the hard sell strategies that turned off an entire generation of consumers in the past and are now experimenting with alternative approaches of engagement that focuses on having more candour and authenticity with the public.
As part of this experiment, sometimes financial bloggers are brought in to engage with younger consumers. This is a very new thing and I am honoured to be chosen for this experiment.
Yesterday's sharing session would have been rather challenging if not for my stint in Law School where I spent most of my time cracking legal problems with youngsters. Nevertheless it exposes some really interesting questions that I was not really prepared for. The participants are mostly beginners, so his article might be useful to rookies.