Hello Singapore! Some of you may have noticed already. After 2 years of diligently serving Singaporean consumers to help them make better and more educated financial decisions, we recently decided to rebrand our Singapore site from ValuePenguin to ValueChampion. As with any rebranding, this was not a random decision we made lightheartedly. In fact, it is not going to be an easy transition for us, as we will have to sacrifice some of the business and the brand we've been building for the last 2 years. Still, we wanted to write this short blog post to explain why we decided on the name ValueChampion. First, we wanted to instill our goal and sense of responsibility into our name. While the word "champion" is more often used to mean "a winner," it also means to defend and advocate. As a team, our goal is to champion the value of carefully ......