NTUC Income sought the help of a media agency and produced a great video advertisement.
I think the video have gone viral.
Its the kind of advertisement you enjoy a lot that was produced by Thai Media Companies. Only this time its done on our local shores.
Here it is.
I think I connected with it a lot.
Why?
I like the way the photos in the video was so washed out, unpolished. It accurately reflects the photo montage we see in weddings over the years. They weren’t perfect but realistic.
It somewhat reminds a lot of us how we grow up in the past. Many little portlets of joy. Little moments of our life where we gone through some significant milestones.
NTUC said the video’s aim is to challenge mindsets.
Now I wonder what kind of mindset do they want to challenge. To do that, you need a degree ......