Have you read this week’s property news about sales of JadeScape on the first weekend?
It is interesting to see an unanimous celebratory mood in the headlines and content across similar articles in The Straits Times, Business Times, The New Paper, PropertyGuru, iProperty, EdgeProp and Yahoo News.
Strong sales, encouraging results, market confidence and new benchmark are positive words shared by the journalists and property agencies.
It is not surprising to see all the print media under SPH coming up with indistinguishable news stories for convenience. But the online media also reach a consensus to show the developer that their advertising dollars spent on them over the past few weeks is worth it.
What a peculiar media scene in this Little Red Dot!
The hard truth shows a different picture
The truth is: Qingjian Realty only sold 330 units out of a total of 1,206 in the new project.