Not knowing how to start Fundamental Analysis (FA), in particular reading financial statements, is a common pain point among retail investors. It is especially true for novice, with quite some experienced investors facing the same problem too.
Most of us know the importance of FA and studying financial statements, but most do not have the knowledge and know-how to start. Quarterly earnings statements and annual report are thick documents, inundated with figures, charts, diagram and texts. It can be quite daunting to digest all these info to arrive at a fair opinion on the company. Indeed a headache for many retail investors.
The problem is worsened by availability of information, sometimes too much, with numerous fund houses, analysts, news channels, investment experts sharing their take on a same set of results. Depending on perspectives and base of comparison, a growth of 30% this quarter is bad; but when compared
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