Never have I invested in a stock in the past was first looking at its Technical Analysis instead of its fundamental. Normally, the nature of the company's business, the quality of the products or services being offered, the quality of management, etc will be the first few factors that will attract me to do more research on the company and determine is it worth to invest in. However, for Creative Technology, this will be the first stock (and hopefully last) that I get attracted to initially is from the Technical Analysis of its price performance. I was analyzing for the price to move in Elliott Wave pattern after the company announced its new product, the Super X-Fi, which many said is the "holy grail" (refer here and here).
I wasn't impressed with the product initially as I'm not a fan of using headphone/earphone for listening.......