During World War II, natives living  in the islands involved in the War of the Pacific saw soldiers call upon metallic birds which flew past and dropped tin cans which contained delicious food. After the war, a cargo cult was born - natives built planes out of straw to attract these metallic birds which they hoped would drop more food on them. Some people ask me why I am so obsessed with results rather than process. The reason is that I do not wish to fall into the same category as these cargo cultists. Process is important because it's a shortcut to consistent results, but if I can't get my results, the process has to be improved further. This is even if the process has been adhered perfectly. The book uses an example of an author who wants to write a book. Instead of writing a book, he goes on ......