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Sheng Siong Group (SGX: OV8)

Honestbee latest offering, Habitat by honestbee, is the world first tech-integrated multi-sensory grocery and dining destination of its kind defines the NEW retail landscape.

With innovation being the key driver in today’s environment, what is the outlook for Sheng Siong in its niche positioning of being a heartland supermarket brand? How can it defend its market share against e-commerce players in this competitive landscape?

Sheng Siong Supermarket was founded in 1985 by the Lim brothers (Lim Hock Eng, Lim Hock Chee and Lim …