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Sheng Siong Group (SGX: OV8)

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With innovation being the key driver in today’s environment, what is the outlook for Sheng Siong in its niche positioning of being a heartland supermarket brand? How can it defend its market share against e-commerce players in this competitive landscape?

Sheng Siong Supermarket was founded in 1985 by the Lim brothers (Lim Hock Eng, Lim Hock Chee and Lim …