How many times have you sought advice from a “financial advisor” (i.e. mostly a glorified term for an insurance salesperson), only to be left sorely disappointed when they end up selling you insurance products (usually expensive / high commission plans)? You’ll hardly find agents who tell you about “no commission” products that are actually great for various needs (eg. CPF-SA, Singapore Saving Bonds, Temasek Bonds, Astrea IV bonds, etc).

And so you try to DIY your own insurance through portals like CompareFirst, but you’re also stuck because you cannot figure out if you’re identifying your own insurance protection gaps correctly. As a result, you either end up under-insured (from DIY-ing wrongly), over-insured (if you listen to your insurance salesperson), or even worse, not getting insured at all (!!!!).

To try and address this problem, a joint venture was set …