The world’s biggest annual shopping event is upon us! Started by Alibaba in 2009, is an opportunity for everyone (not only those who are single) to treat yourself. This has been proven by the US$17.8 billion in sales generated last year.

Not to worry, not only Alibaba affiliated companies like Taobao will be participating but regionally, eCommerce merchants such as Zalora, LAZADA, and Shopback have joined in! With the record-breaking sales last year, Alibaba is expecting 140,000 brands to be participating this year.