To have a good life, you need to be modest. This chapter provides three reasons to do so.

The first reason is that Self-Importance is very tiring because you need to broadcast to the world how awesome you are 24×7. Influencers have to do it. Over the years, the successful financial bloggers we see today ar those who can attract as many eye-balls as they can.

The second reason is self-serving bias. I don’t really like the example in the book because it says that self-importance causes some investors to buy sexy companies that improve their self image. I largely disagree because I think even the loudest investors would avoid glamorous stocks because returns on investment is a better long-term way of signalling self-importance.

The last reason is that having a big ego attract enemies. This largely supports my own observations during my legal training …