I was in Kinokuniya during the summer of 2008. For those of you who’ve heard of it, you’ll know that it inspired a whole generation of millennials to aspire towards becoming a “digital nomad”: Having optimised schedules, successful businesses, and a hunger for the YOLO lifestyle of “experiences over stuff”.
After reading it, I got so excited that I convinced a few of my friends to start an online T-shirt business together. (I know, I’m cringing as I write this). It was a doomed venture from the start. After several months, a few thousand dollars and many hundreds of T-shirts piled up in my buddy’s storeroom, we decided to shut it down.
The Lindy Effect And The Problem With New Advice
Why did I fail at living out the dream of The Four-Hour Workweek?