TL;DR: Grab & Go – A Clash of the Clans

It’s official, the war for Singapore’s private car hire market has begun, again.

Two of the largest players in the region have since begun their aggressive sales and marketing campaigns, each attempting to capitalise on the growing dissatisfaction of consumers and their demand for better, improved, products and services.

More importantly, are we witnessing the long awaited return of ride promotions again?

Sadly, no.

Quickly debunked by Grab’s Singapore head, Lim Kell Jay, Grab will not be reverting back to their promotional giveaways, which brings us back to our original concerns – where else can we find affordable, convenient & comfortable rides?

Real Competition, Again …