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Long term investors seek companies that can sustain, or better still, grow their profitability for the foreseeable future.
As a matter of fact, no one can accurately predict the future, thus, the ability of a company to consistently be profitable over the long term. Thus, average investors might want to limit their investments to those companies that have a more predictable business, or in other words, blue chips.
Now, the conventional wisdom is that blue-chip companies are boring investments since