Launched this week, the compareFIRST web portal allows comparison of about 200 life insurance products, including the new suite of Direct Purchase Insurance products. Have you had a chance to visit the new compareFIRST portal? Arguably the first of its kind in the world, compareFIRST allows consumers to compare about 200 life insurance products offered by a dozen insurance companies in Singapore. It is the first such “regulated” life insurance portal offered on a national basis. Unlike other overseas web portals (like in the United Kingdom), which are run by commercial entities and often criticised for biased pushing of selected products, compareFIRST is a collaborative effort by the Consumers Association of Singapore (CASE), the Monetary Authority of Singapore (MAS), the Life Insurance Association, Singapore (LIA), and MoneySENSE. Using the interactive web portal, you’ll be able to search for life insurance products across different insurance companies to best suit your needs....