If you are a frequent grocery shopper, take note! According to the Point-of-Purchase Advertising Institute, more than two-thirds of purchases done in a supermarket are unplanned purchases.
If you are shopping for groceries this weekend, we suggest you load this article and follow some of the hacks closely.
In case you are wondering, we did a read up on a study by Marketing Science Institute before starting off this list to make sure that we get it right. The study studied the behaviour of shoppers and strategies of supermarkets to get consumers to spend more.
The Correct Size Basket
You probably have heard of the importance of a shopping list when doing grocery shopping, but the size of the shopping basket has a greater impact on your unplanned purchases.
According to research, unplanned purchases increase as the shopping basket increases. A good habit will be to have that shopping list