Same goes for investing, managing our finances and everything else. To be aware, does not mean we will act and to act tends to come with an inertia. When we have too many emotions in conflict with each other, we would also hold off our action. Despite trying to be all rational in deciding on our investment and trading actions and be as emotionless as we could, the one factor that really triggers us to click the button is emotion. An emotion, when strong enough, makes us carry out our next course of action and make decisions.

The emotions that drive us can sometimes be counter-productive and oppose the rational thinking. At times like this, we have to learn to overcome our emotions to carry out the "right" actions whether to - pay off debts, save money by delayed gratifications, cut losses, or take profits on our trades.

Emotion of desire

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