I wouldn’t say that I follow the trends where K-beauty is dominating in the beauty space. However, I do only own K-beauty products only because it is cheaper.
For example, getting foundation from Innisfree is at least 2 times cheaper than Estée Lauder’s Double Wear Foundation selling at S$70 at Sephora.
All of these K-beauty contribute back to one conglomerate – Amorepacific, pretty cool but if you are a conscious consumer, this is something you could look out for.
Actually, western beauty products are no different because most of them are also under conglomerates such as L’Oreal or Estée Lauder Companies etc.
Here’s a golden rule we should follow, if you don’t buy at least 80% of your products from 1 brand (e.g. Innisfree), it is best to use a marketplace (e.g. Sephora) to get your makeup.
So, who will give me the best membership benefits?If I purchase my
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