One of the interesting facet of my work as a trainer is that my work is, at best loosely, coupled with the Dr Wealth Marketing team. This means that I can only at best influence how that team markets my course. Consequently, I do not have the power to dictate what the marketing team does. if you think about it, this makes a lot of sense given that I know very little about marketing to other people and the Dr Wealth team are pros at what they do.
Naturally, member of the Marketing team read this blog to determine how to pitch their message.
Just the other day, I tried to convince the team that by no means should the words “Shake Leg” appear in the marketing materials promoting my course. Objectively, I suppose “Shake Leg” is a powerful word that is attractive to the team because it is a bastardization of