It may not seem like the most romantic thing to do, but isn't true love also about making sure your family will be well taken care of?

And nothing says that more than an insurance policy (the right one, at least). That's what NTUC Income is trying to tell us in their latest campaign (they sent me an editorial press release a few days ago selling true love as buying insurance), and I decided to write about it because I actually do agree with the concept.

It is your responsibility to make sure you have sufficient life insurance coverage so that your loved ones will not be financially burdened if something were to happen to you. 

True love involves putting someone else's