One of my friends in the community told us that he would be presenting something on perhaps investing, personal finance and life to a niche group of folks.
So the target group from what I gather could be the 30 to 35 year olds, and also those 36 to 45 year olds.
They should be rather savvy if we are talking about investing, such as rate of return, what are financial statements and the workings of listed companies.
In terms of life stage, it is likely that they have formed the nucleus of their family, and doing well in their career, above middle income, navigating married life with kids together with it. For those that are older, they should be above middle income, kids are getting older, at senior management or moving there soon.
The question is that what would be the points that would interest them?
My friend Alvin
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