As investors, we are biased. So are you.

This is not a negative thing.

Bias is simply a state of mind. 

Whether you have chosen a business, a career, or a specialization in a particular field as a vehicle to build and develop your wealth – you are biased.

And that is okay.

As long as you have the conviction, and the force of will to follow through with your choice, then that is fine.

Bias however, in the absence of checks and balances is dangerous for those among you who choose to use the stock markets as an investment.  

We can become too short-sighted. We can become too greedy.

Too fearful.

Too…

Human.

And it is in our nature to be human.

Yet being human in the stock markets can lead to losing nearly 90% of your investments.

Each of the above stocks sings a cautionary tale: your