Here at Seedly, we’re all about creating and curating meaningful, well-researched, and unbiased content that is relatable to Singaporeans in their quest for financial independence and freedom.

So when our personal friends, He Ruiming (a talented writer) and Goh Wei Choon (a brilliant illustrator) started The Woke Salaryman, we knew that we found like-minded individuals who share our goal in educating and spreading the importance of personal finance.

Through their witty comics and the sharing of their personal experiences, they seek to help regular salarypeople – like us – who’re tired of working a day job