The second situation you should sell is when you notice deteriorating fundamentals in a company that you hold.
The business environment is full of competition and even blue chip companies will face headwinds and run into trouble. It is the job of an investor to identify whether the company is in a temporary headwind or a permanent trouble. If it is the latter, you should sell the stock.
Let me give you an example. Recent years, the Singapore’s leading media organisation, Singapore Press Holdings Limited (SGX: T39), is facing some trouble in their media content publishing business. In 2017, more than 70% of the group revenue was contributed by media segment but they are now continually moving into the property business if you have noticed.
Times are changing on how we all consume content nowadays, from traditional media such as newspapers and magazines to social media, mobile and the
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