This is a very useful checklist for marketers to ask themselves whether their products tick all the boxes and where areas of improvement can be made.

Let's look at the primary dimensions of my own product offering, the ERM Masterclass :

a) Perceived Risk - How can this product harm me ?

It is impossible to avoid self-harm in DIY investing. The trick is to manage the harm when it does occur.

Being one of the few instructors who address leverage as an investment strategy, my students are not too far from having their investments explode in their face. My solution is to do everything empirically and give them the means to calculate the odds of avoiding a margin call.

If you use numbers to make a decision, even if harm occurs, you might be