So, you’ve got a blog. You’ve got amazing content, and you’ve got some traffic. Now what? Well, now you need to build on that solid foundation, and work at getting better at building out content, and seeing what types of content or keywords are attracting users to your site. This is where Google Search Console comes in.

Google Search Console is a free tool from Google that empowers website owners, content marketers and SEO consultants to monitor and optimise their website’s performance and organic search rankings on Google.

You can use Google Search Console to:

Track the progress of keywords you are ranking for Monitor and troubleshoot your site’s mobile usability Manage sitemaps and site crawling View overall website’s SEO performance Troubleshoot implementation of rich result displays such as FAQ schemas Track which sites are linking to your site’s content

Let’s unpack these features and go into more detail