Investors face tough decisions when it comes to finding investable companies. Analysing the huge amount of data available out there is crucial when trying to find investment ideas that is suitable for ones portfolios. This can be an arduous process.

So, how should individual investors interested in purchasing stocks find investment ideas? What investment criteria should they be using when shortlisting a list of potential companies?

Therefore, developing a simple set of investment criteria to follow can make the shortlisting process a much simpler task. In today’s article we will be sharing on 3 key investment criteria Buffett uses when it comes to stock selection.

I like businesses that I can understand. Let’s start with that. That narrows it down by 90%. There are all types of things I don’t understand, but fortunately, there is enough I do understand. You have this big wide world out there and