From the last article, I have only advanced one page of text. Marketing strategies are surprisingly simple consisting only of three basic strategies which I share below :

a) Concentrated strategy

When you apply a concentrated strategy, you have an intimate understanding of the customer and can produce a product that caters only to this target market.

As trainers, we can do more of this and yet not fall into the trap of competing for every soul out there in the market. Sadly we don’t do this well enough in this industry yet.

One example outside my expertise is a financial program tailored to employees of a particular company. Succeeding in one sale made to HR translates to many students in a program. What is stopping me right now is what kind of sane company will pay to have someone teach their employees to retire before their 40s. It might make sense before