This post contains spoilers for Shoe Dog, if you intend to read the book, click the "x" at the top left or right corner of the browser right now, thanks! Do come back next week! Shoe Dog written by Nike's co-founder Phil Knight was published in April 2016. It was written in plain English and immediately shot up the bestseller list as one of the best business books ever. Phil described how he tried to build up Nike, the difficulties he faced, the juggles between work and family and the seemingly insurmountable task to beat Adidas, which in 1965 probably 100x bigger than Nike. It's really must-read for anyone who wants to startup a company. We tend to see only the end result of spectacular startup successes and think we can do it. One tagline to encourage more startups in Singapore goes like this, "Tired of a 9-5 job?...