It is a battle that SPH can ill-afford to lose. SPH share price looks set for another horrifying meltdown following the release of a set of disappointing full-year results for FY2019. The latest results marked the fifth consecutive quarterly of decline. With such financial performance, investors should brace for yet another devastating run of SPH share price.

The declining business performance and ailing SPH share price come on the back of a change in readers’ lifestyle trend and reading habits. People are less likely to buy printed newspaper and prefer digital media for consumption of news. To make matter worse, Singapore is a small market for the Media segment to grow and I don’t foresee SPH embarking on overseas acquisitions to scale up its Media segment division.

In a bid to reposition itself in the era of digital age, the Group is undergoing a massive digital transformation and is