What is Value?

Value is the monetary, material, or assessed worth of an asset, good, service or work.

At the end of this article, there is a short video that I want you to watch which is enlightening to me on the delivering of value. I can relate it to the 2 articles on CPF 101 and CPF Hacks which I had written recently among all the other posts that I have written to share with the community. An article that has no value to your readers will have no readership over the long run.

Price is the conversation people have in the absence of Value

While I am not a salesperson, it is not uncommon to observe during the sales process, how people have a disparity between value and price. It is both interesting and intriguing to me. Customers always desire the cheapest, whether they are being