Everyone wants to believe that they are better at stock picking than everyone else – this includes expert stock analysts. There are some who are the real deal. For these same people, what you normally see are the results. But what we don’t often see is the underlying efforts in the process of doing so. Are you ‘lost’ so far?

Stock picking should be no different from buying a new house or new car. With so many parameters, both obvious and subtle in the stock market, this makes equities investment so much more intellectually stimulating or emotionally overwhelming.

We try to build a list of questions and guidelines to lead us through in the BUY/SELL decisions.

Your Guide to the BUY decision

You should be able to answer “Yes” confidently to ALL five pointers below before you make your BUY decision.