There’s a popular phrase “if money can solve a problem, then it’s not a problem”. My background is in paid media, meaning I help bring awareness, traffic, and revenue to brands by investing into platforms such as Facebook, Google and Twitter, to help amplify their presence, product or message. So in a way, that has been my mantra. But in starting a personal blog, I can’t employ that strategy and not be broke, so I had to rely on something I’ve previously not had exposure to: SEO, or Search Engine Optimization.

Building up SEO juice and credibility takes time, and a lot of effort in understanding how Google works as a search engine, and the myriad of variables they take into account when serving up their results.

But it is definitely worth the time investment and research into this, as the results can compound over time, and the incremental