[ Today also marks the 100th day anniversary of my father's passing. My father would like me and my mother to move on with our lives. In 2020, I will be looking forward to travelling with my mother after today. ] It took 18 articles to complete the section on Marketing. This is a broad subject that can allow a person to sustain a career for an entire lifetime. Let us now summarise at a strategic level, what a marketer would need to do to measure his performance : a) How does the organization deal with inquiries? The marketer needs to track enquiries and find ways to address them. For my own business I have a Whatsapp group with my sales team to answer questions that come from potential conversions. Outsourcing the common queries is something that is continuous but can be rewarding. b) How much does the organisation pay per unit sale ? The first metric...