*This is a guest post submitted by Walter Lim from Cooler Insights.
What are cryptocurrencies and how do they work? Bitcoin, Ethereum, Ripple, Monero, Litecoin, Dash… huh? The names of these cryptocurrencies sound like they belong to a different time zone in the future (think science fiction novels).
For some, cryptocurrencies and Initial Coin Offerings (ICOs) sound like the next Internet bubble. Horrified by the huge daily fluctuations in value, they wouldn’t touch it with a 10-metre pole.
For others, cryptos are the biggest thing since sliced bread – or maybe even the Internet. Some even predicted that they would take over traditional physical currencies.
Like them or loathe them, it does look like blockchain-based cryptocurrencies are here to stay. In fact, the oldest and priciest of them all – Bitcoin – has been around since 2009.
Before we look at how new blockchain technology fuelled companies looking to launch ICOs can tap on content
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