Sheng Siong Group Ltd (Sheng Siong Share Price – SGX: OV8) is one of the largest supermarket chains in Singapore. The group operates 59 stores across Singapore selling a variety of “wet market” and “dry shopping” options. The wet market segment sells a wide assortment of live, fresh and chilled produce such as seafood and meat, while the dry segment sells general merchandise such as toiletries, sundries and essential household products.

All of Sheng Siong’s stores are located in HDB heartland areas and serve the bulk of the HDB population with affordable pricing. The group also offers a selection of house-brand products at lower prices, and in total, the stores offer an assortment of 1,200 products under 18 house brands. Online ordering and delivery are also possible with Sheng Siong’s “All for You” website[1].

Sheng Siong’s name is now synonymous with good value for