Imagine you love oranges (or maybe you do) and post chinese new year, they are selling at $0.10 each only. You'd WHACK and buy a basket of them right?
In every "SALE", you are the WINNER...
Simply because you've taken "advantage of a situation" and gotten a Great deal!
But for Mr Market... be careful of using "SALE".
Especially if he is on a Bear mood because cheap can also get cheaper.
It's not so fast that you are the winner...