I’m beginning to really like Singlife. For starters, applying for their insurance policies can be done entirely online. I don’t have to meet my clients, they don’t have to see my ugly mug, and we get policies signed and dusted with maximum efficiency.
Now, they’re really flexing their online chops as Singapore’s leading digital insurer by offering… a savings account (of sorts) that offers 2.5% pa return on your money. No hoops to jump through; no need for salary crediting, card spend, or buying any insurance or investment product.
Technically, this is an insurance product instead of a bank account. What I think is going on is that instead of applying a digital banking license, all Singlife did was to offer an insurance policy that behaved like a savings account to sidestep those regulatory requirements.
But hey, if it walks like a duck and quacks like...