By: Adrian Khiat
Insurance and Investment products are distributed mainly by 3 channels:
1) Tied Agencies - Consultants that solely represent one insurance company. They are managed internally and tied to the company.
2) Bancassurance - It is the sales of Insurance Products via a bank by advisors on a salaried basis. Insurance Companies are able to expand their sales via this channel and banks are able to provide a wider financial services to their clients.
3) Independent Financial Advisers - They are consultants who offer unbiased advice on financial matters to their clients and recommend suitable financial products from the market. They operate their own office and earn their revenue through Advisory Fee or brokerage.
To-date, Tied agencies and Bancassurance are still the major distribution channels with around 85% market share. How different is it between the 3? Let me share...
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