Shares & Derivatives
China Eratat Sports IPO.
By Kleer  •  April 11, 2008
By: Kleer Closing date of application: 15 April 2008 Commencement of trading: 17 April 2008 Established in 1998, China Eratat Sports is engaged in the design, manufacture, and sale of sports fashion footwear and apparel under their own Eratat brand. Company background
  • Their products are sold across 21 provinces / cities at 1,393 retail locations through their PRC distributors.
  • They distinguish themselves from their competitors by developing their products based on the concept of "Life - Sports".
  • International Artiste Wang Lee Hom has been their brand ambassador since 2002.
Competitive Strengths
  • They are well received and widely recognised in the PRC market since 1998, even having received the "2006 China Best Public Image Brand".
  • They have strong product development capabilities, being able to generate approx. 3,000 and 1,000 design specification types for their footwear and apparel products range per annum respectively.
Key Growth Plans: Read more...
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By Kleer
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