By: La Papillion
Monopoly Rules by Milind Lee was a book that I completed reading last week. I didn't have time to publish what I thought about this book last week, so this is a bit long overdue.
In a nutshell, I think this book is very interesting. The author talks about the wrong focus on SCA (sustainable competitive advantage) whereas they should first focus on whether their business have a monopoly. Let me explain. Monopoly, according to the book, isn't exactly the definition that text books gave. To state it simply,
Monopoly is an ownable space for a useful period of time.
There are 2 aspects of monopoly, space and time. Space is talking about the product uniqueness, service uniqueness and price difference. You find that those 3 that are mentioned are actually something tangible space - that can be seen. There are other intangible space, namely custom/tradition and emotional involvement. Perhaps I need to explain a little more on custom/tradition and emotional involvement by giving some examples.
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