Business
Sun Tzu – War On Business Part 10 (Digital Academy)
By Musicwhiz  •  July 25, 2010
[caption id="attachment_2075" align="alignright" width="150" caption="Photo by danbuck"]Photo by danbuck[/caption] We have now come to Part 10 of this 13-part series for Sun Tzu, War On Business. So far, it’s been a good journey with yours truly learning a lot of business lessons by observing and watching this half-hour program every week. Hope readers have been enjoying the posts so far as there have not been many comments on each post (could it be people are not bothering to watch this series?). Whatever the case, I hope readers can read through each episode’s summary and glean some useful knowledge from it. In this episode, James is back again in Mumbai, India; and this time he visits a film school called Digital Academy headed by Mr. Kartikeya Talreja (“Talreja”). It occupies about 44,000 square feet of space and has many theatres and elaborate built-up sets within the compound. Currently, though, this film school only has 600 students enrolled per year, and according to Talreja this is less than optimal as he envisions a capacity of 1,200 students per year. His vision is for Digital Academy to be a world-class brand, attract international students (i.e. not just from around India) and have branches/outlets in major international cities. James mentions that one should “Carefully Compare the opposing army with your own”, a reference to comparing the competition out there with your own business to see if your goals are realistic or not. In dissecting the business, James first comments that the location of Digital Academy is not exactly in the best neighbourhood (no visibility). It also does not have a (main) door that welcomes you; plus it has a very small and insignificant looking signage. These are just the overall physical aspects of the building though, once inside James discovers that there are actually very good courses, talks and seminars held, whereby industry professionals (e.g. famous singers/actors) are invited to give lectures and use their own careers as examples of how the students can hope to make it big in the film industry. There are also lavish sets on the premises which give rise to the possibility of filming grandiose and colourful dramas (all in Bollywood’s style, of course!). Video-editing software is also used to slice and dice and edit the sequences to produce the final product to be displayed to audiences. Read more...
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By Musicwhiz
Musicwhiz who is in his 30s is educated in accounting and works in the investment line (but not in a bank, financial institution, brokerage or fund house). He has a have a full-time job and investing is his side-line as well as passion. Musicwhiz is a value investor and his technique is derived from the teachings of Warren Buffett, Benjamin Graham and Phil Fisher. He incorporate all aspects of their investing style, and modify his value investing style to the Singapore market.
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