More and more, people are starting online businesses. In Singapore, where a small shop space in a popular mall could cost more than $20,000 a month to rent, having a virtual shop makes sense. Follow a few successful online shop owners and see their entrepreneurial journey. See how they carve out a niche in a market where fickle minded consumers are an everyday staple. Find out also how they use technology to give them a competitive edge. This could just inspire you to take that first step ... ...