Whenever we buy something, we always talk about price. Be it simple routine purchase such as daily groceries, to expensive big ticket item such as cars or properties. We are constantly looking out for bargains to buy at a low price, as that symbolises value. Of course, I am assuming that we are not substituting quality for value here. The goods we are trying to buy must be of good quality, and within this condition we seek to establish value in our purchase.
However, if the goods are of bad quality, it will not be a buy for me no matter what price it is selling at.
We should instill same attitude into our investment decisions to only look for good quality companies, and seek to buy them at bargain price. As a stock purchased at price low enough is considered half a battle won in my opinion. Purchasing ...
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