When banks and buyers are having their hands tied by the TDSR framework, local developers are stepping up to slash prices for both new and old units. Amid a softening market, property agents are struggling to look for buyers and close the deal. With a changing landscape, those old sales pitches like ‘buy now before prices climb further’, ‘buy properties to beat inflation’, or ‘units with a guaranteed return of x percent’, now seem inadequate to convince buyers that ‘any time is a good time to buy’. The new sales pitch: buying properties for saving A team leader of a local property agency recently shared his new perspective on property purchase: 1. Instead of just buying and selling properties, property agents should also act as ‘financial planners’ of their clients and create saving plans for them. 2. Buyers can consider purchasing properties for saving rather than for investment. 3. Buying ......