Despite being a latecomer to the local telco industry, StarHub has overtaken M1 and has the second largest mobile market share in Singapore. This success is mainly due to their “hubbing” strategy. I’ll cover more about StarHub’s hubbing strategy and the six things you need to know about the company in this article but before I dive into that, let’s gave a quick background on StarHub’s business model:

The Business

StarHub is 55.97% owned by Asia Mobile Holdings whose major shareholders are Singapore Technologies Telemedia, and Otel Investments.

StarHub’s revenue generation is derived from five business segments: mobile, cable TV, broadband, fixed network, and sales of equipment.

  • Mobile. The largest revenue generator for StarHub is the mobile segment which accounts for 52.3% of total revenue. This segment consists of the post and pre-paid mobile services.
  • Cable TV. The cable TV segment is its second largest segment, which accounts for …