Motif Investing: Money Grows On Ideas (read here)A motif is a basket of 30 stocks you can invest in, which are aimed to profit from a specific idea or underlying theme. Motif has developed unique financial products called “motifs” that are similar to the low-cost exchange-traded funds offered by the aforementioned startups. Or rather (from how I see it) sub-sets / sub-groups of the ETF – more You can buy a basket of 30 stocks for only USD$9.95, instead of buying them individually for USD$7.95 through a typical broker. You can build your own motif, buy one of the motifs created by Motif Investing, or buy a motif by a fellow Motif Investor with a great track record. You can even buy retirement motifs, much like target date ......
I came across the idea of Motif Investing on the internet and thought it was a good idea.