Saving & Spending
Branded Stuff Boosts Performance
By Master Plan 2029  •  February 20, 2016
I often emphasize on being frugal.  I go for generic rather than premium stuff.  But it seems my approach may have been shortsighted. On Thursday, Bloomberg published an article titled, "How an Expensive Suit Can Make You Better at Your Job".  You can read the article here. The author listed recent research which found that wearing brand-name gear can provide a noticeable placebo effect that could boost performance.  In other words, if you think donning that Salvatore Ferragamo suit makes you a better speaker, guess what?  You could be right. The keyword here is "could".  It would be a stretch to nail the causality between branded goods and being successful.  Nonetheless, other research in the past have arrived at a similar conclusion ― Brand names can have an influence on people.  A 2011 Boston College study involved a ......
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By Master Plan 2029
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