Business Model of QAF
QAF has several business segments- Bakery, Primary Production, Trading and Logistics, Cold Store Operations and Others. Because QAF’s profit and revenue are significantly influenced by only its bakery and primary production segments, this initiation report would only focus on these 2 segments.
Bakery Segment
Its bakery segment is primarily engaged in bakery manufacturing and distribution of familiar brand names such as Gardenia and Bonjour.
Its bakery segment has a presence in Malaysia, Singapore, Philippines and Australia. It is a market leader in Malaysia, Philippines and Singapore. Specifically, its main competitor in Singapore is owned by another listed company in Singapore, Auric Pacific, which distributes bread under the Sunshine and Top One brands.
Primary Production
The other critical business segment is Primary Production where QAF owns the largest fully integrated pork production business in Australia under the Rivela brand. Rivela has up to 17% of Australia’s pork ......