Spending money on virtual items, such as better items or even buying an account. I find this somewhat borderline on rational and irrational. Cos although the act of playing a game has no real consequence in the real life, the player gets happiness from accomplishing something, maybe he can fight something stronger than previously, even though it's a shortcut, he has a direct relationship with the success of his character or account. So he feels that he is better than the opponent through his account.
I thought it was worth talking more about, cos it's quite rampant and I think many people from my generation and older somehow can't get used to the idea of paying money for something that doesn't exist.
Sometime back, I played some
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